Legal

Privacy notice

Last updated 2 September 2026

This notice explains how Hectar Global Pte Ltd (“Hectar Global”, “we”, “us”) collects, uses and protects personal data in connection with the Elemental website at getelemental.ai and the Elemental services. Elemental Trade Intelligence is operated by Hectar Global Pte Ltd. Hectar Global is the data controller.

1. What we collect

Information you give us

  • Contact form. Your name, work email address, company, country, the role you select, and any message you write.
  • Email and WhatsApp. If you contact us by email, or message the Elemental WhatsApp service, the content of your messages and the contact details you send them from — including, for WhatsApp, your phone number and profile name.
  • Documents you submit. Contracts, trade terms and supporting documents you send us for analysis, and any personal data contained in them.

Information collected automatically

When you submit the contact form we also record:

  • the page you submitted from, and the website that referred you, if any;
  • campaign tags in the link you arrived through (utm_source, utm_medium, utm_campaign);
  • the country our hosting provider derives from your connection;
  • your browser’s user-agent string; and
  • a one-way salted hash of your IP address. We do not store your IP address itself. The hash cannot be reversed to an address and is used only to limit repeated automated submissions.

This website sets no cookies and uses no third-party advertising or analytics trackers.

2. Why we use it

  • To respond to you and to assess whether Elemental is a fit for what you do. Our basis is your request and our legitimate interest in responding to it.
  • To provide the services — producing the analysis you asked for from the documents or terms you sent us. Our basis is performance of our agreement with you.
  • To understand who is contacting us in aggregate — for example how many enquiries come from traders rather than financiers, and from which markets — so we can prioritise our work. Our basis is our legitimate interest in running our business.
  • To protect the service from automated abuse. Our basis is our legitimate interest in the security of our systems.

We do not sell personal data, and we do not add you to a marketing mailing list from a contact-form submission.

3. Who we share it with

We share personal data only with service providers who process it on our behalf, under contract, and only as needed to run the service:

  • Vercel — website hosting.
  • Neon — the database that stores contact-form submissions.
  • Resend — delivery of enquiry notification emails to our team.
  • Meta Platforms — where you choose to contact us through WhatsApp, your messages are carried by WhatsApp and are also subject to Meta’s own privacy terms.
  • Our email and cloud providers, for correspondence and document storage.

We may also disclose personal data where we are required to by law, or to establish or defend legal claims.

4. International transfers

We are based in Singapore, and our providers may process data in other countries, including in the United States and the European Union. Where personal data is transferred out of Singapore, we take reasonable steps to ensure it receives a standard of protection comparable to that under the Singapore Personal Data Protection Act 2012.

5. How long we keep it

  • Contact enquiries — up to 24 months after our last exchange with you, unless you ask us to delete them sooner.
  • Documents submitted for analysis — for the duration of the engagement and up to 24 months afterwards, or as otherwise agreed with you in writing.
  • Hashed IP addresses — retained with the submission record and used only within a short window for rate limiting.

6. Security

Data is transmitted over TLS and stored with access restricted to the people who need it. No system is perfectly secure, but we take reasonable technical and organisational measures appropriate to the sensitivity of trade documents.

7. Your rights

You may ask us for a copy of the personal data we hold about you, ask us to correct it, or ask us to delete it. You may also withdraw consent to further contact at any time. Email hello@getelemental.ai and we will respond within a reasonable period. If you are in a jurisdiction with additional rights — for example under the UK or EU GDPR — those rights also apply, and you may complain to your local supervisory authority.

8. Children

Elemental is a business service and is not directed at children. We do not knowingly collect personal data from anyone under 18.

9. Changes

We will update this notice when our practices change, and will revise the “last updated” date above.

10. Contact

Hectar Global Pte Ltd, Singapore. Email hello@getelemental.ai, or use the contact form.